Consultor Salesforce

Síntese de Qualificações

With 4 years of experience in marketing technology, I specialize in Salesforce Marketing Cloud and Salesforce Data Cloud. My expertise lies at the intersection of technical development and strategic planning, focusing on building personalized journeys that enhance customer experience through data-driven automation.

As a specialist in Salesforce Personalization, I lead the implementation of real-time web and mobile campaigns. I am proficient in mapping dynamic content zones and developing custom templates using HTML, CSS, and JavaScript, ensuring that user behavior triggers immediate and highly relevant brand interactions.

Within the Salesforce Data Cloud ecosystem, I focus on data ingestion and unification to establish a robust Identity Resolution. I leverage advanced SQL to create Calculated Insights and granular segmentations, transforming raw data into unified profiles ready for large-scale activation across the CRM landscape.

I play a strategic role in orchestrating multi-platform communicationsincluding Email, SMS, and Push notificationswhile optimizing databases for peak performance. My approach combines technical rigor in solution architecture with clear, results-oriented communication to ensure the success of complex CRM initiatives.

Experiência Profissional

• Especialista Marketing Cloud

  Specialized in implementing real-time personalization strategies using Salesforce Personalization. Developed and maintained campaigns that dynamically adapt web and mobile content based on user behavior, context, and profile data. Collaborated on content zone mapping, campaign design, and custom templates using HTML, CSS, and JavaScript. Ensured smooth integration with Marketing Cloud and Data Cloud, leveraging behavioral data for audience segmentation and tailored experiences.

Formação Acadêmica

• Superior (1/2026 a 1/2026)

  Gabriel Lemes Fragoso Bernardo - Gabriel Lemes Fragoso Bernardo

• Superior (1/2018 a 1/2022)

  USJT